AppId is over the quota
A Q&A with CEO Mark Murphy
There isn’t a presenter alive that doesn’t want their audience absolutely riveted; sitting on the edge of their seats with rapt attention. Yet, the reality in most presentations is that the audience is sitting back, kind of relaxed and spacing in and out.
Here Leadership IQ CEO and best-selling author, Mark Murphy, shares some ways anyone can deliver a killer presentation.
Q: You say storytelling is a critical element in delivering killer presentations that really catch and keep an audience’s attention. How does that work?
MM: It’s all about dopaminergic response. Basically, when something really interesting, like a good story, happens, the brain starts to light up. And if the story is really exciting, the amygdala gets involved (that’s what you want) and says, “Wow! This is fascinating stuff! I’ve got to start activating some of the other chemicals in the brain—we’ve got to pay close attention to this!” So it goes and starts activating dopamine, which is a neurotransmitter for highly pleasurable things, highly attentive things.
And whoa! Once dopamine gets involved people really start to pay attention. Plus dopamine helps sear whatever it is folks are experiencing (in this case, your killer presentation) into their memory so they don’t forget it. So a great story is a way of getting the brain to say, “I am really engaged with this. I don’t want to miss a word that’s being said here. I am going to remember every word I hear.”
Next time you’re listening to someone else’s presentation, pay attention and see if you experience any moments that leap out at you and just get seared into your brain. Where you walk out of there quoting something you just heard to everyone you run into that day. If you don’t have that kind of experience then it is likely that the person speaking didn’t get anywhere near activating anything beyond your prefrontal cortex. They didn’t get into your limbic system, and they certainly didn’t excite your amygdala.
Q: So what’s the secret to telling a great story that excites the amygdala?
MM: There are a number of different ways to tell stories that really get people’s attention. Here’s one that uses an unexpected twist. Imagine you began a presentation by saying, “Six months ago, we upgraded our servers. Our website visitor capacity doubled. Our website loading speed tripled. And our profits dropped by 80%.” You can do something like that. Take your audience in one direction and then all of a sudden take them in a totally different direction. That’s one of those things that will make people’s heads spin a bit and get them to think, “Wait a minute, did I just hear what I thought I heard? I better start listening more closely.” You can also tell stories that build an emotional connection or introduce a startling fact.
Q: What’s one big thing to avoid when giving a presentation?
MM: Narcissism. When you talk about others more than you talk about yourself, that’s good. But when you talk about yourself more than you talk about others, that’s bad. But that can be challenging in some presentation situations. Leadership IQ teaches presenters to apply the Narcissism Ratio which is a little check that signals when it’s time to tell a story or to talk about somebody or something other than yourself. That way you don’t spend 20 minutes talking about all of the awards your company has won – something about which your audience probably doesn’t care. And it directs you to talk about something about which they do care, something that’s really going to activate them and get them on the edge of their seats.
To apply the Narcissism Ratio to your next presentation, keep track of how many times you say “I” or “me” versus the number of times you say “customers” or “employees” or “you” or “they” or anybody other than you. It takes some practice, but it’s really quite an effective way to keep your finger on the pulse of where your presentation is going as it happens. That way you are always on track and making sure your audience stays fully engaged.
For more tips on delivering memorable presentations, join us for our upcoming webinar The Secrets of Killer Presentations.
A professional corporate writer with over 20-years’ experience crafting just the right words for executives to use in challenging situations, Lyn is a passionate and adept qualitative researcher. Her seasoned skills as an interviewer make her quick to identify the unique attitudes and behaviors that define an organization. Lyn’s extensive expertise in public relations and persuasive communications translates strongly in her contributions to Leadership IQ’s custom-training programs.
